We’ve all experienced problems with OTT quality, whether it’s an ad that plays continuously or breaks into the programming right during the punchline, or a program that buffers frequently and looks terrible when it finally does play. With so much choice available for viewers, most won’t take the time to tell you there’s a problem, they’ll simply watch something else. Whether it’s your OTT ad revenue or attracting and keeping viewers with quality content, streaming is a complicated business.
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