Ever since the first satellite television signal was transmitted back in 1962, satellite has been an important tool for the broadcasting industry. That first transmission transformed television broadcast, making it possible to deliver feeds across the globe in a way that was simply not feasible prior to that point. But in recent years, the broadcast satellite sector has been tested like never before.
Exponential growth has resulted in a huge demand for bandwidth to deliver fresh content. The viewing choice for consumers has exploded, but with that choice comes technical stressors on traditional delivery methods. Broadcast satellite technology was not developed with this level of live content scale in mind, some argue that it is struggling to evolve quickly enough. The challenge with satellite capacity is that it sits within a high-priced, fixed model that needs to be booked in advance. In the fast-paced, new broadcasting world, that can be extremely restrictive and often limits the number of live feeds that content owners can leverage, even if consumer demand is clear.