Audio XL to distribute Genelec's AV installation solutions in Benelux


Founded in 2004 and based in Utrecht, Netherlands, the Audio XL team specialises in the live, retail and installed sound markets and combines exceptional levels of sales and marketing expertise, technical knowledge and system design – all backed up by a premium quality logistics operation. With a separate showroom in Antwerp, Belgium, and two independent sales teams, Audio XL is well equipped to handle the entire region and its various language requirements. As the existing distributor for several highly respected brands, including AV system automation and integration solution providers such as AMX and Harman, Audio XL already brings an impressive range of AV system solutions to an extensive network of customers across Benelux, to which Genelec’s loudspeaker technology provides the perfect complement.

Since 2019, Audio XL has formed a key part of the European AV Group, which also includes existing Genelec distribution partners Audio Pro in Germany and Arocom in Switzerland, who together service the DACH AV market. The Group has positioned itself as the leading value-added distributor for professional AV, offering consultative sales and service competence, dedicated training academies, marketing skills and excellent relationship management with manufacturers, integrators and dealers. With more than 150 employees, together with long-standing partners, the Group offers premium solutions for the entire signal chain.