Extended reality: Disguise solution "gx2cs" at 5G courtside concert series

Virtual Production
Products and Solutions

AT&T, the Official 5G Wireless Network Partner of the NBA and presenting partner of the NBA Conference Finals, offered a connected music experience with its 5G Courtside Concert Series.  The four-part series, starring hip-hop legends 2 Chainz and Big Sean, two-time Grammy-nominated Cordae, and rising star CHIKA featured groundbreaking xR visuals on completely virtual stages.  Portions of the performances aired on TNT and ESPN’s broadcast coverage of the NBA Conference Finals, and full performances were released online following the telecasts.

AOIN teamed with sports marketing and talent management company Wasserman Media Group, xR stage and equipment provider PRG Production Studios, and Unreal Engine and Notch content specialists Flight School Studio.  The concept was to create discrete environments for each artist that matched their aesthetics and performance styles.  Interactive elements engaged with the artists and DMX components enabled the lighting to respond to different movements included in the performances. Each musical experience functioned much like an in-person show with an added virtual layer on top.

To achieve the custom virtual environments, AOIN marshalled four Disguise gx 2c media servers to be used in PRG’s xR studio. Content from Unreal Engine and Notch was rendered on ROE Black Onyx and Black Marble LED video displays to form the visual backdrops for the artists’ virtual environments.