Grass Valley: Rodrick Smith new Vice President of Sales in Latin America


Smith joins Grass Valley with over 16 years of sales leadership within the broadcast industry and cloud business. Previously, Smith served as the Director of Sales at Evertz where he spearheaded the development of the LATAM business and built a deep understanding of the unique needs of the region. Subsequently, he held the position of Account Executive at Intel where he worked exclusively in the cloud domain space, working with Cloud Service and SaaS providers to drive performance enhancements and cost efficiencies across their all-deployed workloads.

This unique background enables Smith to help customers build the production model that works best for their needs whether that is expanding on existing technology or building a path to new operational platforms. Grass Valley has a dedicated presence in Latin America with offices in São Paulo, Brazil and a dedicated team to attend to customers' needs from pre-sales to support.