Bartella held multiple roles with various suppliers throughout his dynamic career, providing him extensive experience across different industry sectors, including acquisition and live production, networking and infrastructure, post-production and playout. He joins Grass Valley's EMEA management team in a senior commercial role reporting to Tim Banks, vice president of sales, EMEA.
Prior to his appointment, Bartella was head of media sales at Sony for the Middle East and Africa. Bartella established a significant foothold in the region in his previous role with Grass Valley as managing director for the Middle East, during which he successfully managed the restructuring of Miranda and Grass Valley offices for the combined company's local operations.
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