IBC2022 announces headline speakers - New "IBC Changemaker" sessions


This year’s IBC Conference (9th and 10th September), which brings together some of the industry’s most influential thought leaders to present keynotes, panel discussions and IBC Technical Papers, is centred on the theme ‘What’s next? Designing the future together’. The conference will explore core trends and technologies shaping the future of media, including metaverse, data-driven ad strategies, hybrid business models and cloud migration.

Confirmed headline speakers include:

  • Eddie Drake, Head of Technology at Marvel Studios
  • Anthony Guarino, Executive Vice President, Worldwide Technical Operations at Paramount Global
  • Renard Jenkins, Senior Vice President, Production Integration and Creative Technology Services at Warner Bros. Discovery
  • Michael Wise, Senior Vice President and Chief Technology Officer at Universal Pictures
  • Lewis Smithingham, SVP of Innovation at Media Monks
  • Raymundo Barros, CTO at Globo
  • Archana Anand, Chief Business Officer at ZEE5 Global

As a show run by the industry, for the industry, IBC is committed to finding more ways to empower the IBC community to learn and develop. This year, IBC’s Partners’ Programme is hosting the brand new, free IBC Changemaker sessions, which bring together industry trailblazers such as RISE, Albert, MovieLabs, HBS, Soho Media Club to explore topics such as raising equality, advancing sustainability and mental health awareness – as well as the latest thinking in creativity and technology.

Also featured at the 2022 show is IBC’s Partnership Pavilion and free-to-attend IBC Owner sessions, which will enable attendees to engage with and gain insights from the six leading international bodies behind IBC: IABM, IEEE BTS, IET, RTS, SCTE, and SMPTE. Other free-to-attend sessions include panel discussions, product demonstrations and case studies presented on the Content Everywhere Stage in its new purpose-built home in the expanded Hall 5. A four-day programme will cover: live streaming and VOD; achieving low latency; content discovery and recommendations; audience engagement; monetisation models and ad tech; software development strategies; and device fragmentation.

Adding to the broad and diverse range of content is IBC’s new Showcase Theatre in Hall 12, which will feature live demos, masterclasses and thought-leadership insights on key trends and opportunities from leading technology providers such as Accenture, Amazon Web Services (AWS), EVS and Zixi. The Innovation Stage in Hall 2 will feature thought leadership speakers and other sessions.

Show visitors can also discover demos, presentations and other sources of information on offer from IBC’s exhibitors, with over 850 booked for this year’s show.

The IBC Accelerator Media Innovation Programme returns to Amsterdam in 2022, bringing together pioneering media companies and leading edge technology partners as they collaborate to solve real-world challenges and drive advances across a range of areas. This year’s Accelerator projects, presented on the Innovation Stage, are:

  • ‘Cloud-based Live Events, Analytics and Low Latency Protocols’
  • ‘Unified Cloud Architecture to Streamline the Localisation Process’
  • ‘Next Generation News Studio’
  • ‘5G and the Arena of the Future for XR Events’
  • ‘5G Remote Production…in the Middle of Nowhere’
  • ‘6DOF Audio-led Narrative and Music Experiences in the Metaverse’
  • ‘Volumetric Video for Broadcasting, Metaverse Production and RT3D Assets’
  • ‘Media Content Sharing, Monetization and Micropayment Systems via Blockchain’