Since the beginning of May, more than 80 exhibiting companies have signed contracts with IBC, bringing the current total booking stands at this year’s show to over 1,000 – including 100-plus new exhibitors. This surge comes just as the new IBC Exhibitor Steering Group has become active, setting out to provide "guidance, expertise, and strategic direction" on exhibitor-related activities and initiatives throughout the show process.
Demand for space at IBC is peaking just as the membership of the Exhibitor Steering Group has been finalised, and the group is preparing for its first official meeting after holding a preliminary gathering at NAB Show in April. The group is to meet online four times a year and in person twice (at IBC and NAB Show). In outlining the group's roles and responsibilities, Collins states that these include being active in developing strategic plans and goals for IBC, taking part in special working groups such as diversity and sustainability initiatives, and evaluating exhibitor performance and overall success – including soliciting feedback from other exhibitors.
