Luther brings to Imagine more than 25 years of experience in the media and entertainment industry and a deep understanding of the playout and video technology sector. Prior to joining Imagine, Luther held sales leadership positions with a veritable who’s who of broadcast technology brands, including Ross Video, Grass Valley and TVU Networks. His impressive career includes a proven track record of leading sales teams to greater market impact and driving double-digit sales growth.
Luther has established himself as a respected and accomplished professional in the broadcast sector, dedicated to leading sales teams to achieve higher levels of customer engagement. His rich experience includes implementation of efficient, lean methodologies and processes; establishing a metrics-driven culture; and developing a highly successful go-to-market strategy for the sports vertical sector.