In August 2022, Lightware appointed Siegfried Hermann as Vice President of Business Development for the EMEA region. He developed and expanded Lightware’s presence in the region, developing new partnerships with global corporations. In his new position as President of Lightware EMEA, Hermann will be responsible for sales, operations and organisation development in the complete EMEA region, servicing customers across numerous vertical markets. He will work closely with the Regional Directors and Office Leaders around EMEA while simultaneously building and executing a plan for further growth of the Lightware brand in the complete territory.
Hermann has over 25 years of experience in business development, sales, marketing, operations, and being CEO in the DACH region for a leading manufacturer in the professional AV industry. In his new role, Hermann will be responsible for ensuring the continued growth of Lightware in the entire EMEA region. As President of Lightware EMEA, Hermann will work directly with Lightware’s headquarters and management team.
