Described as a ‘Watch Party’, viewers were able to watch multiple sources and graphics simultaneously including exclusive camera cuts, performance history, and match analytics. Recent research by Vizrt has shown a growing trend amongst Gen Z for short-form content. Sky Sports Germany is adapting to capture their full attention, with 15-minute live segments of the game aired prior to, during, and post the match.
Sky Sports Germany is using Vizrt’s Viz Vectar Plus for the live 9:16 production, in addition to using Viz Engine 5, and its classic render pipeline, for its core broadcast studio production to drive the LED walls and AR graphics. Sky Sports Germany has also brought in Viz Arena for in-stadium AR graphics and Viz Libero for advanced sports analysis.
This new viewing experience is in response to a growing trend within sports, driven by younger generations like millennials and Gen Z who are opting out of traditional broadcast formats and instead preferring to watch sports via their mobile phones while on the go.
Vizrt and Sky Sports Germany are adjusting to meet the evolving needs of the younger generation, delivering more video content that’s created vertically and for social media. Two-thirds (68%) of Gen Z and almost half (47%) of millennials frequently watch sports on social media and over 70% find vertical viewing more personal and immersive than horizontal.
