MediaKind to present "live streaming without limits" at IBC 2022

Products and Solutions

The company will demonstrate how it is addressing real-world challenges and applications that service providers, TV operators, broadcasters, programmers, sports franchises, and content owners are facing when looking to unlock the full potential of their live and on-demand content.

MediaKind’s media solutions and services portfolio spans applications for live video contribution and distribution, direct-to-consumer (D2C) streaming platforms, advertising, rights management, and content personalization, high-efficiency cloud DVR, content management, and TV and video delivery platforms. Furthermore, MediaKind will Illustrate how its unique Managed Cloud Application approach alleviates operational, knowledge, and commercial barriers for each operator’s cloud transformation journey. The company’s portfolio will be put to the test at the show, using live footage from on-booth car simulator pods for all its live demonstrations from the cloud.

MK Engage, MediaKind’s cloud platform, supports live video production, playout, streaming, monetization, audience engagement and offers a wide range of customization through its client SDK.  MK Engage removes the technical, operational, and scaling challenges behind advanced live streaming workflows while enabling direct-to-consumer media providers to focus on their core strengths and differentiators: content and the consumer experience.

Visitors can also experience MediaKind’s Emmy Award-winning PRISMA technology in action, which unifies advertising and linear rights across broadcast and IP delivery chains. While watching the race car demo through their mobile device, visitors will receive targeted ads seamlessly inserted into the live stream. Each day, some lucky visitors will have the chance to receive a prize from MediaKind’s ‘Track the Ads’ challenge, which showcases the power of the PRISMA advertising technology.