Movistar+ has transformed its studio with compelling visual graphics, moving away from traditional television broadcasts to appeal to the younger generation's viewing habits. Harnessing Vizrt's control and graphics tools, Movistar+ combines multiple layers of storytelling, delivering visually compelling shows that encompass various sports genres, from football to car racing. To enhance production efficiency, Movistar+ utilizes Viz Multiplay, a powerful solution for controlling and playing out content on screen and video walls. Viz Multiplay helps Movistar+ to optimize efficiency, producing multiple shows using a single studio.
Movistar+'s production setup integrates Vizrt tools into its sports workflows. This promotes consistent production and paves the way for new engagement methods, particularly targeted at the mobile-savvy younger generation.
Recent research by Vizrt indicates that 77 per cent of sports fans find graphics crucial for enhancing on-the-go engagement. By employing Vizrt's graphics tools across linear and online platforms, Movistar+ delivers immersive visual storytelling, effectively attracting and captivating these viewers.
