Riedel Appoints Peter Tsegaye as Regional Sales Manager for Canadian Market

Riedel Communications announced that Peter Tsegaye has been appointed to the role of regional sales manager to accommodate the company’s continued growth in Canada. Tsegaye is a seasoned broadcast and media entertainment professional with over 15 years of experience. Tsegaye will report to Dave Caulwell, Regional Sales Director, East, North America, and operate out of Toronto.

Tsegaye got his start at an industry icon, Harris Broadcast, which later became Imagine Communications, where he worked in various roles, from customer service representative to product support specialist. Most recently, he served as technical sales and solutions manager at ES Broadcast, where he was responsible for expanding the company’s solutions architecture footprint within North America. His experience with focusing strategically on expanding systems and integrating pre- and post-sales activities will become essential to Riedel’s ongoing growth in Canada.