Riedel Communications Appoints Peter Shen as China General Manager

Riedel Communications announced that Peter Shen has been appointed to the position of China general manager. Reporting to Guillaume Mauffrey, sales director, Asia-Pacific (APAC), Shen will oversee the sales and profitability of the China sales unit, executing specific and detailed measures to achieve sub-goals derived from corporate planning.

Additionally, he will assist in key accounts, lead contract negotiations, and expand business opportunities by managing and developing existing channels, as well as acquiring new clients in various market segments.

Before joining Riedel, Shen served as VP of business development at TVU Networks for over five years, leading the global product, R&D, marketing and sales efforts of TVU’s router product family, and establishing five hardware, software and cloud SaaS platform product lines. In this role, he was also responsible for forging strategic partnerships and initiating cooperations with some of China's main tech players.

Prior to that, Shen had served as general manager of LiveU’s China division, where he expanded the company’s business from the traditional broadcast industry to the online video, public security, and consumer markets. His earlier career roles include technical and managerial positions at Harmonic, Radyne, Pinnacle Systems and Beijing Founder Electronics.