Virtual production: SMPTE partners with Entertainment Technology Center

Virtual Production
International
Company

Recognizing that the challenges of OSVP demand a rapid response, SMPTE designed the RIS program to begin delivering results within a year. SMPTE enlisted ETC's help to make it happen. In the SMPTE/ETC partnership, ETC will serve as the lead researcher in the RIS OSVP Advisory Group and will partner with SMPTE in reviewing and prioritizing the technology goals. The partnership gives the RIS initiative access to ETC's research and testing infrastructure, with technology investigations running the gamut of ETC's capabilities, including such things as proofs of concept, early prototyping, demonstrations, and lab testing.

Both SMPTE and ETC will continue to initiate and directly resource their own internal member-driven projects. Meanwhile, SMPTE may allocate funds to support ETC subject matter experts and resources to tackle specific problems, while ETC may contribute resources to support joint projects where the goals and objectives of ETC membership and the RIS initiative are closely aligned.
SMPTE will share the results of the RIS OSVP project, including the contributions from ETC, with the broader global media and entertainment industry to expand the knowledge base of the industry and to help alleviate known pain points in this rapidly developing technology.

https://www.smpte.org/rapid-industry-solutions/on-set-virtual-production