The virtual studio in Media City Salford has proved instrumental for BBC Sport during the Winter Games, and various sports-related shows. IMG will also have a dedicated production team in the England Lionesses’ camp to create exclusive content for BBC Sport’s digital and news channels.
BBC Sport's Media City Salford studio is driven by Viz Engine and Viz Virtual Studio supporting the creation of an immersive virtual environment. The virtual studio transports viewers to the heart of the action with lifelike graphics, interactive elements, and mesmerizing storytelling. Together, BBC Sport and Vizrt guarantee an unforgettable experience for audiences worldwide, amplifying the reach and impact of women's sports.